Just like Helen Keller Essay

Marketing new services that will enhance existing organizations must be carefully thought out and planned to be considered a needed addition to any organization. Companies which have been founded on principles of ethics and quality services, ensure that every additional service provided to the many existing services must meet the expectation of each customer that is serviced. Team B has begun to target the process of marketing the expansion of processing packages that are undeliverable within the Fed Ex organization. Instead of returning the packages to place of origination, or re-delivering packages after an additional delivery failure, a process specifically geared to contact the person for whom the package is meant, will be the newly planned addition to the existing services which Fed Ex provides. Learning Team B will focus on reviewing the existing organization, providing a more detailed description of our LT goals in this process, review the importance to our success in planning and executing the idea, provide a SWOTT analysis on the project, and will develop a marketing strategy in order to be successful with this new process. Providing a consumer friendly service will give Fed Ex further success in the industry of package delivery to all consumers; both within the U. S. and Internationally. In today’s fast paced, high competition and deadline driven environment millions of people turn to FedEx Corporation everyday to get packages to the desired destination because of the assurance and commitment behind the name. FedEx Corporation was built upon providing top of the line innovative solutions and it continues to be an crucial part of the FedEx the overall culture and business strategy. FedEx Corporations commitment has been an instrumental part in the overall development of products, ideas and services that have given FedEx’s customers the ability to grow their businesses around the world. What is known as FedEx Corporation today, was originally introduced in 1971 as FDX Corp, and since their inception has engineered the shipping and logistics industry and has set the mark over and repeatedly, for all others in the business to meet. Since its beginning, FedEx Corp has been seen in the public eye as a leader in the transportation and logistics industry. The FedEx Corporations ability to collectively work together through their different entities demonstrate the leadership and foresight of the trusted FedEx brand. It is this loyalty which brings customers to FedEx every day. â€Å"FedEx provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. FedEx Corporation offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. † (FedEx Corporation, 2009). With a marketplace that is always changing FedEx Corporation is always putting forth full effort to be on the forefront of technology and to bring new and innovative ideas to maximize their profits and customer choices. FedEx currently handles an â€Å"averaged 3. 4 million† a day and delivers to over 213 countries† (E-Logi, 2009). Even in a hard international economical time, many â€Å"Customers are increasingly seeing the value of using FedEx to reach new markets, grow their businesses and cut inventory carrying costs. The global economy is expanding steadily, particularly the manufacturing sector, giving our business more opportunities to grow in the future. † (FedEx Corporation, 2009). As one can tell FedEx Corporation is a trend setting and revolutionary business force which continues to be on the forefront of innovation due to its ability to focus on the customer, ability to make tough decisions and always absolutely positively delivering on its promises. Federal Express is a global leader in getting packages to consumers. Business consumers already enjoy services like a hold feature for important packages and documents. This service is designed for the organization that ships a large number of packages and documents to regular business partners or employees. Employees and partners can retrieve their package from the closest sorting facility by having a hold placed on any or all incoming packages. Federal Express notifies partners and employees via pre-recorded voice mail that their package is available for pickup at the location nearest them. The service that is being contemplated is a kiosk idea, where customers business or individuals can send packages or documents, as well as pick them up all in an automated system that is based on the needs of the consumer. Undelivered packages and documents will be retained with in the kiosk, and consumers can pickup their delivery. This will be offered in a few different manners. Customers can log into the web site and obtain a pin number for the package, or it can be e-mailed or an automated voice mail can be sent to a cell or land line telephone. Customers whom do not want deliveries to be sent to there place of residence can have the option to have this become their primary way of receiving anything shipped by Federal Express. People in a specific delivery area will have the ability to ship and receive their packages and documents using the same kiosk based on geographic and delivery area. The kiosk will be totally automated and open twenty four hours a day, based on customer needs. Marketing is defined as the strategy-allocating resources (time and money) in order to achieve the objectives of (a fair profit for supplying a good product or service). The economy uses tactics to get buyer’s attention in order to gain maximum success. â€Å"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (American Marketing Association, 2008, p. 1). Marketing is vital to any organization in meeting the needs and wants of the consumers and if the marketing department is not focusing on meeting the needs of the consumers, stakeholders or vendors, the organization will not be successful. Marketing helps the organization develop a plan, collect data on the target population, examine and explore areas of the organization that will improve services to his or her customers in order to provide top quality services. FedEx marketing department has decided to explore the problem of holding customers package when they are not home to receive these packages. With the current system, customers can pick up their packages at the nearest Kinko’s FedEx store, but in order to know if the package is there for pick up, the customer would need a tracking number then have internet access to see if the package is there for pick up but many times, the package is not there before the driver finishes his or her route, therefore, FedEx has decided to incorporate a kiosk system. This system will create a faster tracking system and enhance the quality of service provided to the consumers, vendors and stakeholders. The marketing department will create services that would fit the lifestyles of the consumers, by understanding demographics, psychographics, cost and time in providing a new service as well as if the new service will be beneficial to the consumer. Without a clear understanding of the importance of marketing in the success or failure of the organization, misrepresentation of marketing can have consumers going to the competition because of getting their needs better met with faster turnaround services, better customer service and overall, top quality management. Strengths of reputation and organizational processes of Federal Express now known as, Fed Ex are what they have worked hard to create. Companies which have the focus of excellence usually have the proper organizational values in a progressive environment. Weaknesses within Fed Ex are between the past upper management decisions to categorize delivery drivers as independent instead of employees of Fed Ex. In 1998, 203 drivers filed a lawsuit against Fed Ex, citing they were paid as independent contractors instead of regular employees with benefits. (1) This class action suit would cause competitors to think Fed Ex has less sensitivity to employee requests for better benefits and more importantly working relationships within the company. Opportunities may present of growth within a company for in-house middle management and upper management. Promotions are readily available to the employee who shows they are working toward the growth of the company. Threats may be exhibited in ways which show habits that are representative of carelessness and lack of ethical behaviors of employees. Intrusion of thieves which may attempt to sabotage or rob delivery persons of packages delivered is another type of external threat. Any action which causes the inability to provide the services for which the company is known for may be categorized as a threat. Major mistakes, poor decision making skills, package losses, or failure to deliver on time are all errors which represent key threats to an established business such as Fed Ex. Of these threats they are known as internal and external threats. Trends may be what a company starts and is shown throughout the city, state or world as a mainstream guide for other companies in similar fields of service. Other companies may begin to show the public how a stable company works; as a level of standards. As a company which is known for delivery, productivity, quality improvement techniques and reputation, Fed Ex is a trend setter. Analysis of the plans of a package holding process will aid with deliveries that cannot be delivered after the second attempt. This is an opportunity for Fed Ex to stand out from among the other delivery services. Creating a personalized processed to contact the recipient until located will cut costs with returned item shipping, in addition to up-building of customer services. Marketing research can be a quantitative or qualitative process. Quantitative research would be conducting surveys to the consumers. Qualitative research includes focus groups and observational studies. The best marketing research approach for our service would be a qualitative approach. It is the less expensive approach and a more efficient way of getting feedback from the consumer for our particular service. Marketing research follows the guidelines of the scientific process. The research project for this particular process is a 24 hour automated Kiosk for Fed Ex customers to send and receive packages based on their own needs. The next step would be to collect primary and secondary data about the new Kiosk service. Then we can perform qualitative research by use of observational studies, by picking a sample of Fed Ex customers to test the new Kiosk service. From the observational studies, we can then compile the data on how the customers reacted to the new Kiosk service. Once we have all this data we can then summarize our findings and determine whether or not this idea is feasible for Fed Ex. The market research process leads us to our marketing strategy for the new Kiosk service. A good marketing strategy includes a target market and marketing mix. Our target market would be adults over the age of the 18, and our marketing mix would include the 4p’s: product, price, place and promotion. References American Marketing Association. (2008). Marketing definitions. Retrieved January 22, 2009 from http://www. seologic. com/ E-Logi (2009). E-longi. net FedEx corp. Retrieved January 6, 2009, from http://www. e-logi. net/index. php? ID=696 FedEx Corporation (2009). FedEx Corporation – investor report. Retrieved January 5, 2009, from http://ir. fedex. com/releasedetail. cfm? ReleaseID=259392 http://www. fedexdriverslawsuit. com/ (1) Retrieved Feb. 8, 2008 http://www. fedex. com/Dropoff/start? locale=en_US Retrieved 2-7-09

Analysis Of The Short Story Gregory

variation of the story as you read. As you read not only has wording made an influence in the piece but also incorporated is a different point of view. â€Å"Boys† is introduced to us in third person offering us a long distances shot of the progress as the boys age. In an interview Rick Moody states that the third person is the mother of the boys, narrating the story in an â€Å"understated way, she is the perceiver, their mother is the center piece of the story.† (Rick Moody) Viewing the story from a higher†¦ Character Analysis of Lusus Naturae The short story of Lusus Naturae is about a young girl who has been struck by a life-altering disease. Lusus was only seven-years-old when she became ill with the measles and shortly after her life turned upside down. This young lady was appeared to be strong, beautiful, and wanted by others until she had become diseased. Lusus was a very loyal girl who always put others above her own needs or wants. Lusus was described to have, â€Å"yellow eyes, pink teeth†¦ Analysis of Two Short Stories Laura Cutler Ashford University Introduction to Literature ENG125 Instructor Rivera March 2, 2015 Analysis of Two Short Stories A literary analysis is important to assist a reader in knowing how or why an author writes a particular piece of literature, whether it is a poem, short story, novel , play, informational piece, etc. and then have the ability to relate to it as an individual. In the short stories 'Sweat' and 'Where Are You Going, Where Have You Been'†¦ After reading the short-story â€Å"A Worn Path†, it is absolutely evident that race was playing a role in how Phoenix was being treated Early on in the story there is mention of skin tone, "Far out in the country there was an old Negro woman with her head tied in a red rag" (1006). Among the several references to Phoenix’s race, the most significant of all is when she meets the hunter in the woods. He seems very nice at first, helping her up after she had fallen, but then he starts making subtle comments†¦ Matriarchy – a short story. I was eight when I realized something was different about me. I was ten when I asked my auntie why I wasn’t allowed to go to school with the girls. I coulda done a lot of things to change the way I live now. I coulda made the Change, I guess. It’s the only way to avoid gettin’ stuck in a job I don’t want. â€Å"Praise your enlightenment,† my auntie would probably say, with a smile on her thin, pale lips. She’s an old, traditional woman. Hates men talking back to her—or trying†¦ â€Å"The Black Cat† Analysis When reading a short story many people take the details given to be the unconditional truth. This is probably why so many of these people are confused or repulsed by a story like â€Å"The Black Cat.† Throughout the story, the narrator makes numerous contradictions. These contradictions, combined with his actions make me doubt the legitimacy and truth of what he says. In the first few paragraphs of the story, the narrator makes a point of rejecting the idea that he is mad†¦ ''A very short story'' by Ernest Hemingway. Title: ''A very short story'' Author: Ernest Hemingway (1899-1961). Source: CAPPELEN DAMM AS, Oslo 2008 – ''Access to English literature, VG3''. Anthony, Burgess, Mikkelsen & Sà ¸rhus. Chapter 1, page 23-24. Setting. A lot of geographic places are mentioned in the short story, as the characters move around, however the most important part of the story is set to Padua, in northern Italy. The story is about an Italian woman, Luz, and an American†¦ The short story â€Å"Courage† portrays the journey of a young British Soldier, James Grant, as he is airdropped into the wrong part France the day before D-Day. Grant has to hide himself from the German soldiers until he can reunite with his team and complete their mission. â€Å"Courage† shows its readers that sometimes the instruments supposed to aid in times of distress cause more trouble than they are actually worth. This theme actually presents itself in multiple parts of the story to the different characters†¦ -The story begins on a December Sunday after classes at Pencey Prep school in Argerstown, Pennsylvania -Holden gets the â€Å"ax† for failing all of his classes except for English. (He has already failed out of three other schools) -Holden is told that he is being expelled, but he 's not scheduled to return home to Manhattan until Wednesday, so he goes and visits his former history teacher who tries to give him academic advice. -Holden later returns to his dormitory where he becomes annoyed by his†¦ Short Story Content Analysis Essay What is the point of any piece of great literature? Or rather, what is great literature? Some would say that accomplished literature is a way of exceptionally telling a story. However, what is the point of storytelling? In many cases, stories are told for entertainment. However, most stories have a moral or theme conveying an important message about life or how to live it. This is the point of great literature, to convey this message beautifully. Some pieces of†¦

Spanking or Creative Parenting Essay Example | Topics and Well Written Essays - 500 words

Spanking or Creative Parenting - Essay Example She didn’t even speak with the little girl. She turned and returned to her cart. The child quickly replaced the doll and maneuvered the stroller back beside the mother as she strode away. I saw a tiny hand reach up to wipe away what I assumed to be a tear from her face. I felt sorry for the child and was left wondering why the mother hit her daughter in this instance. Reflecting on the scene, I have come to the conclusion that what I witnessed was wrong for several reasons. There is almost always a better way to discipline a child than by spanking. One reason spanking in this situation is ineffective parenting is the punishment did not have anything to do with the infraction. The consequence of spanking didn’t really connect the child to the misbehavior. A better technique to use would have been for the mother to get the child’s attention by using her voice. Once she got her attention, then she could have signaled to the girl it was time to go. If the girl didn’t respond, slowly walking away from the child would have sent the message that if you don’t come now you will be left behind. This is naturally motivating for a child because they usually do not want to be separated from a parent. Another reason spanking is not an effective way to discipline children is it models behavior that we wouldn’t want children to repeat. I am sympathetic to the mother in the scenario described. Maybe her daughter was on her last nerve. Maybe the mother wasn’t feeling well or had just lost her job. Regardless of the reason the mother chose to strike her child, the message sent to the child is that when you are upset it is acceptable to lash out at others. She learned that hitting others is a form of communication. It is a way of getting people to do what you want. I think all of us would agree that hitting others is not a great way to communicate. A final reason I feel hitting in this situation was wrong is the lack of

Choose an issue surrounding capital punishment (deterrence, innocence, Research Paper

Choose an issue surrounding capital punishment (deterrence, innocence, cost, racial bias, etc.) and use it to argue why or why n - Research Paper Example Many other states in America also released similar reports with respect to the expenses of capital punishment. Billions of Dollars are spent yearly for implementing capital punishment in America. Normal court procedures are impossible in the death penalty cases. The court needs to double confirm that the criminal is eligible for death penalty because of the value associated with human life. â€Å"The essence of American criminal justice system is that â€Å"partisan advocacy of both sides on a case will promote the ultimate objective that the guilty be convicted and the innocent go free† (Ferdic et al, p.37). So, before implementing death penalty, the criminal went through for a series of expensive trial procedures including state and federal supreme courts. The criminal can question the punishment several times in different courts before the final judgment of the Supreme Court. All these court procedures are highly expensive because of the various expensive services (Smart a dvocates, Forensic experts, Investigating officers, witnesses, etc) needed for it.

'Mass education has not brought a decline in religious observance. It Essay

'Mass education has not brought a decline in religious observance. It has, instead, reconfigured the ways in which Muslims kno - Essay Example With time, some of the traditional ways of people have faded away all thanks to the changes that the world has undergone. Everything has taken a turn to a certain direction. The economy has changed; the social lives of people have changed, and the cultural life of people and political atmosphere are different from the past. Whether all this changed have happened all for the positive reasons is yet unknown, but one thing is clear in all this; individuals have become more aware of their surroundings. They have come to see that the world around them is changing. They have acquired the knowledge and are literate enough to distinguish between things. This is one of the major developments that have occurred. Individuals have become more literate. They have come to learn more, and this brings them closer to understanding the changes that have occurred. Literacy has been something that has been taken seriously and it is considered a necessary aspect in the development of an individual. Peopl e now value the aspect of education more than they did a time ago (Kaplan, 10, 2006). They have become literate, and all this is because of development and change. Literacy has brought change in politics, economy, culture and tradition and the social lives of people. ... Much to the contrary, mass schooling and literacy have heightened the public interest in Islam and widened access to Islamic texts. This increasing demand for Islamic knowledge has created a highly charged educational field, where different interest groups and institutions vie for the hearts and minds of Muslims. The main focus will be turned on to two countries that have Muslim influence; Egypt and Turkey (Eickelman, 45, 1992). A number of ethnographic and historical studies that examine the place and politics of Islam in public education will be reviewed in order to give the basis of educational influence on Muslims. By the end of this essay, questions will be answered that relate to literacy and Islam. Questions like, â€Å"What happens to religious socialization when it becomes formalised (set curricula) and centralized (state-controlled)?† will be answered. Another area of interest that will be looked into is the Eickelman’s (1992) suggestion that states that, â₠¬Å"mass education has led to an â€Å"objectification† of Islam†. Also there will be a discussion of Starrett’s (1998) notion of â€Å"functionalization† of Islam – â€Å"putting it consciously to work for various types of political and social projects†. There is also another area of interest that relates to the discussion; Kaplan’s (2006) thesis that the religious nationalists of post-1980 Turkey have promoted an â€Å"Islamic secularity† through school curricula. All this will be put into consideration in order to test whether literacy has brought Muslims closer to them realizing their true heritage and embracing it. Public education is not, of course, confined to formal schooling. Saba Mahmood (2005), for example,

The Rights of Corporations vs. The Rights of Women Essay

The Rights of Corporations vs. The Rights of Women - Essay Example In fact, British allies affirmed that, the personality of the partners was at greater risk depending on how they were treated (Humphreys 125- 130). The rights of corporations as well as the rights of Women despite of them being preserved since the early times, Women rights in comparison to the corporations have been extensively violated. The magnitude of violation was much felt before and during the 19th century. Even though some rights were implemented which empowered women within the business, their still much to be done because they have still not been fully incorporated within the business world. Rights of corporations have been preserved since the early times and are still being amended at the present day. Personhood was integral to the discussion since complete legal â€Å"personhood† had been discussed extensively upon the Limited Liability Corporation in Britain and America about twenty years prior to the discussion. Capitalism had been completely misshaped. As it has been indicated from Lectures IV and VI, the Limited Liability Act of 1855 in Britain had established liability to companies integrated under the Joint Stock Companies. Act of 1844in relation to some capital necessities, had amended the need to obtain a special charter from the Legislative to form a company involving only effortless registration. The structure additionally streamlined under the Joint Stock Company Act of 1856, entailing only seven participants to sign a Memorandum of Association and to include the name or rather abbreviations â€Å"Ltd† at the end of the company’s name. However, the final amendment was resolved in 1897, in Salomon v. Saloman & Co., Ltd., the House of Lords, the then Britain’s Supreme Court. According to this statute, a corporation was analyzed as being as a separate legal entity with its partners (Humphreys 130- 140). Limited liability meant that the shareholders were a different from the corporation and were only liable for the capital invested in the corporation. The company could either sue or be sued in its own name unlike before. The company being a limited liability meant that it could even carry out business activities on its own. This necessitated to raising high capital in order to form big companies that the growing economy needed and also to carry out the operations of the company with administrative competence. Some perceived that it was morally wrong to alleviate partners from undertaking the responsibilities linked to a company. This was also incompatible with the moral principal which held that owning a business under your name was an expression of religious calling. It was not in order to have several members have some share in the business each having a designated responsibility then abruptly they were being relieved from their assignments and become limited to the business (Humphreys 160). Even though there was an intense debate on the issue of limited liability of a company, the decision had been arrived at and it was very essential to the new social order. It was very had to accept the reality, considering that they had been used to Capitalism which entailed mixed consequences as opposed to the Ltd Company. Formation of Limited Liability Company was a great challenge to the British Friends as most of them were separated from their businesses that they had

Continental Europe seeks to combine flexibility with security in its Essay

Continental Europe seeks to combine flexibility with security in its relations with the workforce via a range of measures one of - Essay Example But the criticisms of the policy direct towards the fact that the diversities present at the national level leads to the decline of the ‘one-size-fits-all’ approach that flexicurity model proposes (Muffels, 2008, p.386). The Union has taken various measures for the establishment of the same but question still arise regarding its effectiveness with the outburst of the worst financial crisis in 2008 after the Great Depression in 1930 (Flexicurity: Europe's employment solution?, 2008). The paper will be discussing the flexicurity approach adapted by the European Union along with the discussion of its principles and objectives and with special focus on Germany and Denmark. Highlight will be also given on the youth unemployment problem with reference to the Viking, Laval and Ruffert cases discussing the protection measures of the other countries with respect to the benefits in compliance with Art 3 and 49 of the EC treaty which focuses on the right to establish in any state o r that of single market and rights of provision of services across the European Union. Now the subsequent section will be dealing with the concept of flexicurity. 2. Notion of flexicurity In today’s labor market there is a requirement of rigorous levels of flexibility and adaptability both in the interest of the employers as well as the employees for anticipating and responding to the demands of the market (Flexicurity Pathways, 2007, p.3). The crux of flexicurity is an emerging concept in the European Union and has been considered as a significant approach in the labor market and within the employment paradigm (EU Council: Common 'flexicurity' principles adopted, 2008). The policy has been first generated in the Nordic countries for the purpose of solving European Union’s employment paradox. From the studies of Wilthagen and Rogowski in the year 2002 it gets revealed that flexicurity is regarded as the policy that directs towards a synchronized platform that boosts la bor market flexibilities, work organizations as well as labor relations with security provision for the weak group of people inside and outside the labor market. The authors highlight that flexibility and security can be achieved through focus on coordination. They stress that initial jolt will be derived from the macro level actors like government and social partners. Implementation will be established on all levels of the economy with different means of flexibility complementing each other with corresponding varied security forms (Meyer, 2009, p.87). From the early 2000s, the European Union policy of flexicurity included an amalgamation of easy hiring and firing rules benefiting the unemployed and following a pro labor market policy (Flexicurity: Europe's employment solution?, 2008). 3. Underlying principles of flexicurity The European Foundation for the Improvement of Living and Working Conditions (Eurofound) has been established in the year 1975 working on the area of working co nditions, living conditions and industrial relation ( Agencies and other European bodies, n.d.). The EU body while drafting policies limited itself while applying flexicurity policies with some common principles. The common principles which the flexicurity model proposes is